With 2018 bidding adieu, we thought we’d take a look back at everything that we published this year to find the 11 most-read and most-liked articles!
Here are our top 11 valuable blog posts that we published in 2018 to help healthcare providers improve their online reputation and improve their patient experience.
There are hundreds of review sites out there (300+, according to BrightLocal), both medical-specific and general that patients commonly used for evaluating doctors and their quality of care (according to a Software Advice study, 82% patients use online reviews to evaluate physicians). However, you should focus on getting your medical practice listed only on the quality sites that are worth getting reviews on.
Even though 72% of patients use review sites as their first step in finding a doctor with a good reputation, most of them find it a draining task to write reviews after they’ve received the treatment. According to BrightLocal’s Local Consumer Review Survey, 70% of consumers will leave a review for the business if asked. However, just asking (that too in a wrong way) won’t help you much. You’ll need to ask in a particular manner, and also make the review-writing process easier.
Apart from asking and facilitating the patients to write reviews, there are many factors that encourage them to leave reviews. Those factors include linking your practice on popular review sites, social media interactions, training your staffs, and more. When the entire process is set in place, patient reviews start flowing in on their own.
Today’s patients are tech-savvy. They can easily sense and identify the irregularities and the patterns in online contents—including the reviews. There are also other aspects of an online review that leave a negative impact on patients. Read about them in this blog!
Dental practices need exceptional word-of-mouth to attract patients. In today’s digital age, what other than your online patient reviews can help you quickly achieve that feat? There are many ways such as email reminders, postcards, and giveaways that can help dentists collect more patient reviews and spread the word-of-mouth for their practice.
Google My Business (GMB) is Google’s central hub for managing a business’ online presence across Google, including Search and Maps. Listing on GMB also amplifies your online reputation by showing up review ratings in some of Google’s most coveted local search result sections, such as Local Pack and Knowledge Graph. Unlike other listing sites, GMB requires you to be up-to-date on a regular basis. The more complete and well-managed your profile would be, the higher will be your visibility for local searches.
Responding to your patients’ reviews is extremely important as it shows that you care about their concerns. However, you’ll need to keep certain things in mind, like the HIPAA regulations while writing your review responses. HIPAA regulations require that in no case or situation, you should disclose a patient’s personal health information (PHI) for any marketing purposes or activities. Knowing the intricacies can save you from hefty fines and/or court trials. This blog will help you learn about those intricacies.
Remember those review star ratings below the site link for search results on Google? Those are Google review snippets. A study by Ahrefs says that site links that appear with those review snippets get higher user-clicks than a non-snippet link. Schema Markup is the way to get those rich review snippets in the search results. How does this schema markup work? You’ll find in this blog.
Doctors need a stellar online reputation to attract prospective patients online. However, a stellar reputation is built on the base of a solid reputation management strategy. It starts with assessing your current reputation standing and then, determining what strategy to go with. Read the blog!
HealthGrades is said to be the ‘Yelp’ of the healthcare industry; it’s the most popular ‘exclusively-for-doctors’ online reviews website. A higher overall rating of your practice on HealthGrades means a better reputation and increased conversion. It’s comparatively easier to manage your patient reviews on HealthGrades. You’ll learn how.
A few negative reviews are natural; it’s bound to happen no matter how great the service you provide. The best way to tackle them is responding to them politely and personally. However, you won’t ever consider responding to a negative review that seems to be fake. So do you leave it? No! Most review sites allow you to flag or report such objectionable reviews. In this blog, you’ll learn how to flag a review, and other options which you can choose to tackle a fake review.
That’s all! Enjoy the reads – we hope you find them useful. Happy New Year!
Ajay Prasad is a serial entrepreneur, a business strategist, and a healthcare marketing expert with almost three decades of experience. He is the founder and CEO of RepuGen. He has built this innovative reputation management software from scratch, incorporating multifaceted artificial intelligence (AI) which has allowed for rapid growth, maximum outreach and a 95% user satisfaction rate.