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Consumer Review Fairness Act 2016: The Implications

Last month, both the House and the Senate passed the Consumer Review Fairness Act, 2016. With the outgoing President Obama signing the bill on Dec 15, 2016, this law has finally been implemented, signaling big changes for small to medium sized businesses. According to legislators, the law will protect consumers ...

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Why Doctors Should Pay Heed to Their Patient Reviews Online

With so many online review sites live across the Internet, it is very easy for anyone to find and assess a business, and doctors are no exception to it. Sites like ZocDoc, Yelp, WebMD or Healthgrades provide a platform for a patient to review a physician or a practice and ...

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6 Ways to Collect Genuine Reviews from Your Customers

Customer feedback is one of the most important ways to learn how to grow your market. Listening to the people you are trying to serve is the clear path toward financial rewards. Here are six ways to get the most authentic feedback from your customers.

1. Suggestion Boxes

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What is NPS and Why SMBs Should Care?

Small to medium businesses (SMBs) can measure customer loyalty with a system developed by Bain Capital called Net Promoter Score (NPS). This benchmark is used to determine how well a brand resonates with a market to the point of more positive consumers recommending it to others versus the ...

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Stop Losing 92% Of Prospects to Your Competitors

Do you find that your business is struggling to get its name out there despite your best efforts?

Ever feel like there is an untapped market of potential customers that you just can't seem to reach?

Don't worry, you're not paranoid – this is actually a ...

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Push Negative Articles About Your Company From the First Page of Google

Is there some negative information about your company on the Internet? If so, this information could be hurting your sales. When prospects search your company online and find negative information, they will not want to do business with you. So, how can you push these negative articles?

Follow ...

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How Much Can a Bad Review Impact Your Business

The rise of platforms like Facebook, Yelp and Google has made it easier for prospects to know more about the companies they want to do business with. By simply checking the reviews of your company on any of these platforms, a prospect can determine whether to buy your ...

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The Right Way to Solicit Great Customer Reviews for Your Business

Customer reviews certainly can help convince consumers to make purchasing decisions. In fact, it's becoming more influential than television advertising. At the same time you must guard against misusing customer reviews, since fake reviews are illegal and unethical.

Here are considerations to keep in mind when ...

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Why Posting Fake Online Reviews Can be Detrimental for Your Business

Are you posting fake reviews online to hype your business? Ever since "reviews" became a buzzword for internet marketers, the concept of "fake reviews" has been a temptation among those trying to game the system.

Erica Johnson from CBS Marketplace, in a month long investigation found out ...

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8 Best Expert Talks On Customer Experience Excellence You Should Listen Today

Customers now expect no less than a flawless customer service experience and they will not hesitate to switch over to your competition if they are not happy with “customer service”. A/C to a research by Customer Experience Impact Report by Harris Interactive/RightNow in 2010, Almost 9 out of 10 U.S. consumers say ...

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