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6 Ways to Handle a Miffed Employee Harming Your Business Reputation

They hide in cubicle shadows and have direct access to the C-suite. Their dispositions range from dour to downright disagreeable. There are more of them than you think, and those who exist can have an insidious effect on your company. They are the disgruntled, and they can harm your business’s reputation. According ...

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Tackling Fake Online Reviews: How to Detect a False Promotion

It's common knowledge in the business world that online reviews have monumental value in influencing others to make purchases. Many consumers now base their purchasing primarily on customer reviews, especially with local directories like Yelp. This awareness has led marketers to manipulate reviews that can mislead consumers. Here are ways you can ...

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Healthcare Content Marketing: Why is It Crucial For Your Practice

The healthcare business is crowded with many competitors, making it challenging to stand out. But, your business can achieve a competitive edge if you develop a content marketing strategy that includes solid content, SEO and reputation management techniques. Here's an in-depth look at why your healthcare practice needs a content marketing ...

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Your Local Business Needs Negative Reviews Too! Here’s Why

According to a study carried out by PowerReviews and Spiegel Digital and Database Center of Northwestern University, negative reviews have a positive impact on businesses as they help establish trust and authenticity. If your local business only has positive reviews online, you may be wondering why you are not getting calls ...

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11 Best Books to Improve Your Customer Service And Online Reputation

"The whole world opened to me when I learned to read" - Mary Mcleod Bethune  Being an avid book reader and author, I am a strong votary to books being a treasure tove to gain insights into marketing, entrepreneurship and of course customer service. All business thought leaders have one thing ...

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How Online Guest Reviews Affect Hotels’ Reputation

The hotel business relies on customer reviews and word-of-mouth promotion from guests who tell others about their experience. People who regularly travel like to figure out ways to maximize their experiences by researching hotels online. Part of the research involves looking for the best deals and another part involves reading guest reviews. ...

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The Real Reason Your Online Reviews Might Suck (Healthcare Edition)

As a practitioner, your (online) reputation is everything. Consider this:

    • 40% of people choose a doctor based solely on his/her online reviews.
    • 84% of people trust online reviews as much as personal recommendations.
The impact of your online reputation is immeasurable. If your ratings aren’t high, you’re losing out on new ...

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11 Stellar Customer Service Stories You Need to Hear

The electronic age has seen customer service reach its lowest levels. However, there are still businesses that cherish the human touch and believe in keeping their customers first. We have brought 11 inspirational customer service stories from some of the top business brands out there that went out of their way ...

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11 Online Reputation Mistakes Business Owners Should Avoid in 2017

Raise your hand if you scan the web for reviews about your business on a consistent basis. My guess is that very few of you are doing this.

When you're wearing a thousand or more hats while managing your business, it's easy to forget one of the ...

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Consumer Review Fairness Act 2016: The Implications

Last month, both the House and the Senate passed the Consumer Review Fairness Act, 2016. With the outgoing President Obama signing the bill on Dec 15, 2016, this law has finally been implemented, signaling big changes for small to medium sized businesses. According to legislators, the law will protect consumers ...

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