Category: Online Review Management

How Online Guest Reviews Affect Hotels’ Reputation

The hotel business relies on customer reviews and word-of-mouth promotion from guests who tell others about their experience. People who regularly travel like to figure out ways to maximize their experiences by researching hotels online. Part of the research involves looking for the best deals and another part involves reading guest reviews. ...

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Digital Graffiti: How to Handle Positive and Negative Reviews

There are people in this world that love McDonald’s, and there are some people who absolutely hate it. Many of the McDonald’s haters take it to the Interweb to publicly express their distaste for the food and service. For a while, the fast food chain ignored the criticism, thinking ...

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