Customer feedback is one of the most important ways to learn how to grow your market. Listening to the people you are trying to serve is the clear path toward financial rewards. Here are six ways to get the most authentic feedback from your customers.

1. Suggestion Boxes

Similar to brainstorming, suggestion boxes open up feedback channels with the most fresh ideas to explore, coming from a variety of sources. New ideas can spark exciting campaigns that take the market by surprise, which is what venture capitalists look for. For businesses aiming to disrupt the market, a wealth of innovative ideas can be gathered from placing suggestion boxes in various locations.

2. Reviews and Testimonials

Asking your buyers to provide quotes for your website can steadily build a mountain of positive content. The information can be used as research to understand why people are willing to spend money on your product or service. Video reviews add a powerful effect, since it brings the experience into the present. One way to get the attention of search engines is to get reviews listed in Yelp and other local directories.

3. Collect Customer Feedback

Before compiling and analyzing customer feedback it helps to focus on how the data will improve your business. The key is to focus on user experience, goals of how data will be used and various appropriate marketing channels. When soliciting feedback, it’s best to have a highly organized customer feedback system in place, so that information can be collected and accessed seamlessly.

4. Customer Surveys

  • behavioral insight surveys
  • telephone surveys
  • mobile surveys
  • feedback forms
  • focus groups
  • usability testing

The internet is the perfect place for collecting a wide array of information on large groups of people. It cuts costs and converts answers about your audience into quantified, useful data. These surveys help you decide if you need to keep moving in a consistent direction, refine the product or move in a new direction.

Online forms often come from templates that work for all industries, especially for simple quick surveys that ask for basic contact information and 3-5 questions.

5. Email

Despite the popularity of social media, email is still a heavily used form of electronic communication and is effective for marketing. There’s plenty to learn from reading customer email. Sending personalized emails helps build relationships with customers.

6. Social Media Monitoring

Social media cannot be ignored due to its popularity and easy access to customers. It can be integrated with apps to collect feedback. Similar to social networks are community groups, discussion boards, customer feedback portals and live chat.

Conclusion

An efficient way to collect customer information is through forms on your website. Make it easy for people to take time out of their busy lives to participate. The internet provides many low cost opportunities to collect information through email, social media and more.

Summary
6 Ways to Collect Genuine Reviews from Your Customers
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6 Ways to Collect Genuine Reviews from Your Customers
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Getting genuine customer reviews for your business, it's services and products is one of the important factors that can help grow your business. Learn more about this here.
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REPUGEN
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Ajay Prasad is a serial entrepreneur, a business strategist, and a digital marketing expert with almost three decades of experience. He is the founder and CEO of RepuGen. He has built this innovative online management software from scratch, incorporating multifaceted artificial intelligence (AI) which has allowed for rapid growth, maximum outreach and a 95% user satisfaction rate.